Moving to Denmark as an expat is both exciting and challenging. Beyond the stunning landscapes, clean cities, and efficient systems, there’s a unique cultural rhythm that shapes everyday life. To better understand this rhythm, Hofstede’s Cultural Dimensions provide a helpful lens to decode the Danish way of living – and how it contrasts with other cultures.
1. Low Power Distance: Equality Is the Norm
Denmark scores low on Hofstede’s Power Distance dimension, meaning Danish society values flat hierarchies and equal rights. As an expat, you’ll notice that everyone, regardless of job title, is treated with the same level of respect. Managers are often approachable, and it’s common to address professors or CEOs by their first name.
Expat Tip: Don’t mistake informality for lack of professionalism. Equality is a cultural value, not a dismissal of authority.
2. Individualism: Freedom and Responsibility
With a high score in Individualism, Danes prioritize personal freedom, privacy, and self-reliance. Relationships are built slowly but deeply, and social boundaries are respected.
Expat Tip: If you’re coming from a more collectivist society, the initial social distance might feel cold. Be patient – once you’re in, Danish friendships can be incredibly loyal and long-lasting.
3. Low Masculinity: Work-Life Balance Over Status
Denmark scores low on Masculinity, reflecting a culture that values cooperation, modesty, and quality of life over competition or achievement. This is evident in the strong emphasis on work-life balance, generous parental leave, and the importance of hygge – a concept centered around coziness and contentment.
Expat Tip: Don’t be surprised if meetings end on time and colleagues leave promptly at 4 PM. It’s not laziness – it’s living.
4. High Uncertainty Avoidance: Embracing the Unknown Lightly
Interestingly, Denmark scores low in Uncertainty Avoidance, indicating that Danes are generally comfortable with ambiguity and flexible rules. Bureaucracy exists (this is still Scandinavia), but there’s a strong trust in institutions and an expectation that people will act responsibly without rigid oversight.
Expat Tip: Use this to your advantage when navigating new systems – ask questions, seek help, and be flexible. The system trusts you, and people are usually happy to assist.
5. Long-Term Orientation: Pragmatism Over Tradition
Danes tend to be pragmatic and focused on future outcomes rather than rigid traditions. This Long-Term Orientation shapes everything from environmental policies to how businesses are run.
Expat Tip: Innovation and efficiency are prized. If you have new ideas, especially sustainable ones, you’ll likely be heard.
6. Indulgence: Enjoying Life in Moderation
Denmark scores fairly high on Indulgence, meaning people generally allow themselves to enjoy life. This ties in with the Danish focus on happiness, leisure, and balance.
Expat Tip: Embrace the fika breaks, the weekend bike rides, and the culture of slowing down. It’s not a luxury – it’s a way of life.
Final Thoughts: Living in Denmark as a Foreigner
Being an expat in Denmark can be a deeply rewarding experience once you understand the cultural framework that shapes everyday interactions. Hofstede’s dimensions help shed light on why Danes act the way they do – and how you can adapt, connect, and thrive in this progressive, balanced society.
Whether you’re moving to Denmark for work, studies, or a new adventure, embracing Danish culture through this lens can help turn culture shock into cultural understanding.
Want to see how your home country compares to Denmark?
Try the Hofstede Insights Country Comparison Tool — just select Denmark and your country to view a side-by-side breakdown of cultural dimensions.